Discover & Explore

Our client, a cosmetics firm, wanted to undertake a Usage and Attitude study to understand consumer purchase habits and behaviours for beauty

Execute & Implement

The client was clear the approach to take and the data they required and hired us to leverage our local network and expertise. We provided assistance in the design on the questionnaires, recruited the criteria
specific profiles and conducted the following using qualitative and quantitative methods:

Data & Insights

The outputs included:

How can we help you achieve your goals in Africa?

Exploring a particular country?

Expanding your operations?

Want to understand particular demographics?