



A multi-lateral institution was looking to understand and explore the financial lives of typical mothers, the implications of the various interruptions and key challenges they face, in particular with regards to digital financial services (DFS). The data and results will be then used to develop DFS solutions in partnership with the private sector, ultimately contributing to the financial inclusion of the country.
We designed a methodology that would best capture the various intricacies and details of the typical mother as well as quantifiable data and statistics. We conducted the study in three distinct phases:
Desk Research: Conducted desk research to understand the supply side of the market, the current product offering, as well as similar research previously done in other developing countries.
In-depth Interviews: One hour interviews with 25 mothers in various locations and segmented SEC income levels.
Mass Market Survey: 725 user surveys across urban and rural locations across country, representative of the country demographics for the selected segment of the population.
We provided a detailed report and database combining the results attained from the three phases, outlining key insights and analysis. The outputs included: