In-depth Interviews:

One hour interviews with 25 mothers in various
locations and segmented SEC income levels.

Desk Research:

Conducted desk research to understand the supply side of the market, the current product offering, as well as similar research previously done in other developing countries.

Mass Market Survey:

725 user surveys across urban and rural locations across country, representative of the country demographics for the selected segment of the population.

Desk research report provided a background and understanding of the DFS market and current solutions, as well as ideas and insights from
previous research studies

Detailed notes of each interview, recordings and key insights for the in-depth interviews, helping to develop initial hypotheses and understand their financial lives, including their financial habits, cash dependency and use of DFS

Mass survey provided output that backed findings from IDIs, allowing us to quantify key insights such as knowledge, access and usage of DFS and informal financial service

Mass survey provided output that backed findings from IDIs, allowing us to quantify key insights such as knowledge, access and usage of DFS and informal financial services.