With a 1.2 billion consumer market, a burgeoning youth and the fastest growing combined GDP globally over the next decade, Africa is on the cusp of transformative growth; each country with its unique set of opportunities and challenges. Whilst other global regions have seen prosperity, Africa remains to be the only continent to experience real upside. New waves of opportunities are no longer solely in the continents finite resources, a more valuable resource is where the potential lies: solving the continent’s problems. Sourcing creative and innovative solutions can tackle the complexities and problems that many countries in Africa face.
KNOW THE CHALLENGES
We believe tapping into this potential requires addressing the underlying challenges in understanding the intricacies and dynamics of this opaque region. The evident challenges for public and private stakeholders hinge on two key areas: a lack of available data and information and sourcing reliable partners and expertise. Consequently, this lack of access significantly increases uncertainty and risk in decision-making processes. Local presence and knowledge is a pre-requisite to transparency and successful implementation.
Our premise is to help address the knowledge gap challenge that clearly exists for decision makers that emulates across Africa. Obtaining reliable, accurate and quality data and information requires a dedicated on the ground team. Afriqinsight’s research teams are based in the key regional hubs across Africa and bring with them knowledge and expertise in in-country demographics, culture and sectors. We believe bridging this gap is a significant intial step in providing clarity and transparency, contributing toward the socioeconomic development of the continent.